SEO Services in Nepal at a glance
Search in Nepal has changed a lot in two years. People still type "best dentist in Lalitpur" into Google, but they also ask ChatGPT which accounting firm to use, and Google now answers many questions directly with AI Overviews. Ranking on page one is still the goal, but it's no longer the only one.
Our SEO covers both. We fix the technical basics, write content people actually want to read, earn links from real Nepali and international sites, and structure everything so AI tools can quote you. Every month you get a plain-English report: what we did, what moved and what we'll do next. We don't promise "#1 in 30 days", because nobody honest can.
Problems we fix
Ranking for the wrong words
You rank for your company name but not for the services people search for.
Competitors outrank you
Bigger sites with better content and links take the top three spots, which get most clicks.
No idea what's working
Agencies send screenshots of rankings but never connect them to enquiries.
What's included in our SEO services service
- Keyword research
- Search terms mapped to pages, based on real Nepali search intent.
- Technical SEO
- Crawling, indexing, speed, Core Web Vitals and schema fixed.
- On-page SEO
- Titles, headings, internal links and content rewritten for each target page.
- Content
- Human-written articles and service pages that answer real questions.
- Link building
- Digital PR, guest articles and citations from relevant sites.
- AEO and GEO
- Answer-first formatting and entity building so AI search can cite you.
How does SEO work for a business in Nepal?
SEO makes your website the best answer for the searches your customers type into Google. It has three parts: technical health (Google can crawl and load your site fast), content (pages that fully answer what people search) and authority (other trusted sites linking to and mentioning you).
In Nepal, competition is still lower than in India or the US for most keywords, so a well-built site with genuinely useful pages can rank within months. The catch is that many searches are in a mix of English and Romanised Nepali, so keyword research has to reflect how people here actually type.
Local SEO is the fastest win for most businesses. A fully completed Google Business Profile, consistent name, address and phone everywhere online, and steady Google reviews can put you in the map results for searches like 'dentist near me' within weeks.
How long does SEO take to show results in Nepal?
Local searches often improve in 6–12 weeks. National keywords usually take three to six months. Very competitive niches like travel, ecommerce or education can take six to twelve months. You should see impressions and positions rising in Search Console well before enquiries pick up.
We report on leading indicators, such as impressions, average position and pages indexed, from the first month, so you can see progress before it turns into revenue. If nothing is moving after three months, we change the plan and tell you why.
How do you choose an SEO company in Nepal?
Ask to see their own rankings and real client results, ask exactly what they'll do each month, and ask who owns the content and links when you leave. Be wary of guaranteed #1 rankings, cheap packages with hundreds of backlinks, or reports that only show traffic and not enquiries.
A good SEO partner explains their work in plain language and gives you access to your own Search Console and Analytics. If an agency won't share access or says its method is secret, that's a warning sign.
- Do they rank for their own keywords?
- Can they show named client results?
- Do you get Search Console and GA4 access?
- Is the monthly work listed clearly?
- Do they avoid guarantees and link schemes?
What does a monthly SEO plan include?
Technical fixes, keyword and content work, local SEO and Google Business Profile updates, link building through PR and partnerships, AEO and GEO formatting, and a monthly report with rankings, traffic, enquiries and next month's plan. The exact mix depends on your site and competition.
The first month is mostly foundations: audit, tracking, keyword map and fixing what's broken. From month two the balance shifts to content and authority, which is where long-term growth comes from. You'll know what we're working on each month before we start.
- Technical audit and fixes
- Keyword research and mapping
- New and improved pages each month
- Google Business Profile management
- Links and mentions from relevant sites
- AEO / GEO formatting and schema
- Monthly report and strategy call
SEO or Google Ads: which should you start with?
If you need enquiries this month, start with Google Ads or Meta ads. If you're planning for the next year, start SEO now. Most businesses do both: ads pay for themselves while SEO builds up, then ad spend reduces as organic traffic grows.
Ads also make SEO smarter. A month of search ads shows which keywords actually bring enquiries, so we can focus SEO effort on the terms that convert rather than the ones that only bring traffic.
Should you hire an SEO expert or an SEO company?
A freelance SEO expert can be a good, affordable choice for a small local site. An SEO company makes more sense when you need technical fixes, regular content, links and reporting at the same time, or when you can't afford the work to stop if one person is busy or leaves.
Many of the best-known SEO experts in Nepal work alone, and some are excellent. What you're really choosing is capacity: can one person handle your site's development fixes, content and outreach every month? For many SMEs the honest answer is yes at the start, and no once you compete nationally.
How do you get into the Google Maps 3-pack in Kathmandu?
Complete and verify your Google Business Profile with the right category, keep your name, address and phone identical everywhere online, collect genuine reviews steadily, add photos and posts, and build a strong location page on your website. Distance from the searcher also matters and can't be changed.
For searches like 'SEO company in Nepal', 'dentist near me' or 'restaurant in Thamel', Google shows a map with three businesses above the normal results. Many of those searches end there, so for local businesses the map pack can bring more calls than the website itself.
- Primary category chosen carefully
- Same NAP on website, Facebook and directories
- Steady, genuine Google reviews with replies
- Photos and posts every month
- A location page on your website
What results should I expect in the first three months?
Usually fixed technical issues, more pages indexed, rising impressions and better average positions in Search Console, and early movement for local or long-tail searches. Big enquiry increases typically come after month three.
We share a baseline at the start, so you can compare every month against where you began rather than against expectations.
Do you do SEO for businesses outside Kathmandu?
Yes. We run SEO for businesses in Pokhara, Chitwan, Butwal, Biratnagar and other cities, with location pages and Google Business Profile work for each area you serve.
What do SEO services in Nepal include?
Proper SEO services in Nepal include a technical audit and fixes, keyword research, on-page optimisation of your key pages, Google Business Profile work, new content each month, link building and a monthly report tied to enquiries. If a package is only 'backlinks + report', it's missing most of the work.
The mix changes with your business. A clinic in Lalitpur needs mostly local SEO and reviews; an online store needs category pages, product schema and speed; a trekking company needs content that ranks abroad. A good SEO agency in Nepal starts with an audit and tells you which of these matter for you before quoting a monthly fee.
- Technical SEO: speed, indexing, structured data, broken links
- On-page SEO: titles, headings, content and internal links on your money pages
- Local SEO: Google Business Profile, reviews and consistent business details
- Content: new pages and articles that answer what customers search
- Off-page SEO: links from relevant, real websites
- AEO and GEO: being quoted in AI Overviews, ChatGPT and Gemini
- Reporting: calls, forms and sales from search each month
SEO agency in Nepal or an SEO expert: who should you hire?
Hire an individual SEO expert if your site is small and you have a developer to make fixes. Hire an SEO agency if you need technical fixes, content and links handled for you. At Sigma Nepal you get both: an SEO lead (Bikram Sah) plus developers and writers who implement the work.
Our page on hiring an SEO expert in Nepal compares freelancers and agencies in detail, with typical monthly costs for each.
By the numbers
Share of clicks by Google position
Average organic click-through rate by ranking position. Moving from position 5 to position 1 roughly quadruples the clicks for the same keyword.
View the data
| Item | Value |
|---|---|
| #1 | 27.6% |
| #2 | 15.1% |
| #3 | 11.4% |
| #4 | 8.4% |
| #5 | 7.2% |
| #6 | 5.1% |
| #7 | 4% |
| #8 | 3.2% |
| #9 | 2.8% |
| #10 | 2.7% |
SEO vs Google Ads in Nepal
| SEO | Google Ads | |
|---|---|---|
| Time to results | 3–6 months | Same day |
| Cost per click | None | Paid for every click |
| When you stop paying | Rankings mostly stay | Traffic stops immediately |
| Trust from searchers | High | Lower (marked as ad) |
| Best use | Long-term growth | Launches, offers, testing keywords |
Common mistakes we fix
| Mistake | What we do instead |
|---|---|
| Targeting only the most competitive keyword | A mix of local, long-tail and commercial keywords |
| Buying cheap backlinks | Earning links from relevant Nepali sites |
| Reports with traffic only | Reports with enquiries, calls and sales |
| Ignoring Google Business Profile | Local SEO alongside website SEO |
How we work
- 1Month 1
Audit
Technical crawl, content review and competitor gap analysis.
- 2Month 1–2
Fix the foundations
Technical issues and on-page optimisation for priority pages.
- 3Month 2 onwards
Content and links
Monthly content plan and link building.
- 4Every month
Measure and adjust
Monthly reporting and strategy review.
How much does SEO services cost in Nepal?
Local SEO
One city, one location, 10–15 keywords
NPR 20,000 /month
- Google Business Profile management
- On-page fixes
- 2 SEO articles / month
- Local citations
- Monthly ranking report
Growth SEO
National keywords across Nepal
NPR 40,000 /month
- Technical SEO fixes
- 4 SEO articles / month
- Digital PR + 6–8 quality links
- AEO formatting + schema
- Looker Studio dashboard
Competitive SEO
High-competition niches and ecommerce
FromNPR 80,000 /month
- Full content programme
- GEO / AI-search visibility
- Programmatic pages where useful
- CRO tests
- Fortnightly strategy call
Prices in Nepali rupees, excluding 13% VAT. Ad spend paid to Meta, Google or TikTok is billed separately. Every quote is fixed in writing before work starts.
What changes the price
| Factor | How it affects your cost |
|---|---|
| Competition | Ranking for "SEO company in Nepal" is harder than "dentist in Butwal". |
| Site condition | Sites with technical problems need more work upfront. |
| Content volume | More articles per month speed things up. |
| Geography | One city is cheaper than all of Nepal or international markets. |
| Links needed | Competitive niches need more and better backlinks. |
Tools we use
- Google SearchRankings, SERP features, AI Overviews
- Google Search ConsoleIndexing, queries, clicks
- Google Analytics 4Traffic, conversions, revenue
- AhrefsBacklinks, keyword difficulty
- SemrushKeyword research, competitor gaps
- Screaming FrogTechnical crawls, audits
- Google Tag ManagerEvent and conversion tracking
- Lighthouse / PageSpeedCore Web Vitals
- Looker StudioClient reporting dashboards
AI search engines we optimise for
- Google AI OverviewsAI answers in Google Search
- GeminiGoogle's AI assistant
- ChatGPTOpenAI's assistant and search
- PerplexityAI answer engine
- ClaudeAnthropic's AI assistant
- Microsoft CopilotBing-powered AI answers
Want the full picture? See every technology and platform we work with.
Related work
Guides to read next
Get a free SEO audit first
SEO Services: frequently asked questions
How much does SEO cost in Nepal?
Local SEO with us starts at NPR 20,000 a month, national SEO at NPR 40,000, and competitive campaigns from NPR 80,000. One-time audits start at NPR 15,000.
How long does SEO take to work?
Most sites see ranking movement in 3–4 months and meaningful traffic growth by month 6. Competitive keywords can take longer.
Can you guarantee first position on Google?
No, and be wary of anyone who does. Google doesn't sell rankings. We commit to the work, transparent reporting and measurable progress.
Do you do local SEO for Google Maps?
Yes. We optimise your Google Business Profile, local citations and location pages.
What is AEO and GEO?
Answer Engine Optimisation and Generative Engine Optimisation: making your content easy for AI tools like ChatGPT, Gemini and Google AI Overviews to find and quote.
What do your SEO reports include?
Rankings, organic traffic, enquiries from search, work completed and next month's plan.
