Google Ads in Nepal at a glance
Social ads interrupt people. Google Ads answer them. When someone types "IELTS classes in Putalisadak" or "CCTV installation Kathmandu", they're already looking to buy. Being the first result they see is worth a lot.
In Nepal, many categories have relatively few advertisers, so clicks can be affordable. But badly set up campaigns burn money on irrelevant searches. We build tight keyword lists, block wasteful terms, write ads that match each search, and track calls and forms so you know the cost of every lead.
Problems we fix
Wasted clicks
Ads showing for jobs, free or DIY searches.
Smart campaigns on autopilot
Google's simplest mode spends freely with little control.
No conversion data
Clicks are counted, enquiries aren't.
What's included in our Google ads service
- Keyword research
- High-intent keywords and match types.
- Negative keywords
- Block searches that will never convert.
- Ad copy and assets
- Headlines, sitelinks, call and location assets.
- Landing page advice
- Matching pages so clicks become leads.
- Conversion tracking
- Forms, calls and purchases with enhanced conversions.
- Optimisation
- Bids, budgets and search term reviews every week.
When should a Nepali business use Google Ads?
When people search for exactly what you sell and you want to appear today, not in six months. Services with clear search demand, such as clinics, schools, travel, repairs, software and B2B suppliers, get the most from search ads. For impulse products, Meta ads usually work better.
Search ads catch people with intent. Someone typing 'dental implant cost Kathmandu' is much closer to booking than someone scrolling Facebook. That intent usually means higher cost per click but better leads.
How do you stop wasting money on Google Ads?
Use tight keyword groups, add negative keywords from day one, send each ad to a matching landing page, track real conversions such as calls and forms, and review search terms every week. Most wasted spend comes from broad keywords and sending everyone to the homepage.
- Phrase and exact match for core terms
- Negative keyword list from day one
- One landing page per ad group
- Call and form conversions tracked
- Weekly search-term review
How do you pay for Google Ads from Nepal?
With an international dollar card issued by a Nepali bank, or through an agency that bills you in rupees and pays Google directly. We can advise on the setup that suits your business and keep the account in your name either way.
Is $10 a day enough for Google Ads in Nepal?
For a local service business with a focused list of keywords, about USD 10 a day (roughly NPR 40,000 a month) is a workable start. It's usually too little for competitive national keywords or ecommerce, where you need more clicks to learn what converts.
Spend matters less than focus. A small budget spread across fifty broad keywords wastes money; the same budget on ten high-intent searches with good landing pages often brings enquiries in the first week.
What's Quality Score and why does it matter?
Google's rating of how relevant your keywords, ads and landing page are. Higher Quality Score means you pay less per click for the same position.
Should we bid on our own brand name?
Often yes, cheaply, especially if competitors bid on it. It protects the top spot and usually costs very little per click.
By the numbers
How we split a first Google Ads budget
Our usual starting split for a service business, in percent of monthly ad spend. We adjust after the first month of data.
View the data
| Item | Value |
|---|---|
| Search: core services | 60% |
| Search: competitor & brand | 15% |
| Remarketing | 15% |
| Testing new keywords | 10% |
Google Ads campaign types
| Type | Shows on | Best for |
|---|---|---|
| Search | Google search results | Leads from high-intent searches |
| Performance Max | Search, YouTube, Display, Maps, Gmail | Ecommerce and broad reach with good data |
| Shopping | Product listings with price | Online stores |
| YouTube | Before and during videos | Awareness and remarketing |
| Display | Partner websites and apps | Remarketing |
Common mistakes we fix
| Mistake | What we do instead |
|---|---|
| Broad match keywords everywhere | Phrase and exact match for core terms |
| No negative keywords | Negative list from day one |
| Ads sending to the homepage | Matching landing pages |
| Tracking clicks, not conversions | Calls, forms and WhatsApp tracked |
How we work
- 1Week 1
Research
Keywords, competitors and budgets.
- 2Week 1–2
Build
Campaigns, ads and tracking.
- 3Week 2
Launch
Go live and monitor daily.
- 4Ongoing
Optimise
Weekly search term and bid reviews.
How much does Google ads cost in Nepal?
Starter
Ad spend up to NPR 50,000
NPR 15,000 /month
- 1–2 campaigns
- Pixel / tag setup
- 3 ad creatives
- Weekly optimisation
- Monthly report
Performance
Ad spend NPR 50,000–2,00,000
NPR 30,000 /month
- Full-funnel campaigns
- Conversions API / enhanced conversions
- 8 creatives + A/B tests
- Retargeting
- Live dashboard
Scale
Ad spend above NPR 2,00,000
15% of spend min NPR 45,000
- Multi-channel strategy
- Creative production
- Landing page testing
- Offline conversion import
- Weekly call
Prices in Nepali rupees, excluding 13% VAT. Ad spend paid to Meta, Google or TikTok is billed separately. Every quote is fixed in writing before work starts.
What changes the price
| Factor | How it affects your cost |
|---|---|
| Ad spend | Fee tiers follow monthly spend. |
| Number of campaigns | More services and locations mean more campaigns. |
| Shopping feeds | Product feeds need Merchant Center setup. |
Tools we use
- Meta Ads ManagerFacebook and Instagram campaigns
- Google AdsSearch, YouTube and Performance Max
- Google Analytics 4Attribution and ROI
- Google Tag ManagerPixel and conversion events
- TikTokShort-form video and TikTok ads
- YouTubeVideo and pre-roll ads
- MailchimpNewsletters and automation
- BrevoEmail and SMS automation
- HotjarHeatmaps and recordings
Want the full picture? See every technology and platform we work with.
Guides to read next
Google Ads: frequently asked questions
How much does Google Ads cost in Nepal?
You set the budget. Clicks in many Nepali categories are affordable. Management with us starts at NPR 15,000 a month.
Can I pay Google Ads in Nepali rupees?
Billing options depend on Google's current setup for Nepal; most advertisers use an international card. We'll advise during setup.
How quickly do Google Ads work?
Ads can show within hours of approval. Optimised performance usually takes 2–4 weeks.
Should I use Google Ads or SEO?
Ads for immediate results, SEO for long-term traffic. Most businesses benefit from both.
Do you run YouTube ads?
Yes, for awareness and remarketing.
What is Performance Max?
A Google campaign type that uses AI to run ads across all Google channels. It works best with solid conversion data.
