Social Media Marketing in Nepal at a glance
For many Nepali customers, your Facebook or Instagram page is the first place they check before they call. If the last post is from Tihar last year, they assume you've closed. If the comments are full of unanswered questions, they assume you won't answer theirs either.
Social media doesn't need to be daily to work, but it does need to be consistent and useful. We plan a month at a time around your sales calendar (festivals, seasons, launches), design posts that match your brand, and reply to messages quickly. Every month you see what got enquiries, not just what got likes.
Problems we fix
Inconsistent posting
Bursts before Dashain, then nothing for months.
Unanswered messages
Leads sit in Messenger for days and go to a competitor.
Off-brand designs
Every post uses a different template and font.
What's included in our social media marketing service
- Monthly content calendar
- Planned around your offers, festivals and seasons.
- Post and story design
- On-brand templates so your feed looks consistent.
- Reels
- Short videos from your footage or a monthly shoot.
- Captions
- Written in English, Nepali or both.
- Community management
- Replies to comments and inbox within agreed hours.
- Monthly report
- Reach, engagement, messages and enquiries.
Which social media platforms matter most in Nepal?
Facebook and Messenger reach the largest audience by far, followed by YouTube, Instagram and TikTok. LinkedIn is small but useful for B2B and hiring. Most Nepali businesses should master Facebook and Instagram first, then add a video platform.
Each platform rewards different content. Facebook still works for community posts, offers and Messenger conversations. Instagram is visual and leans heavily on Reels. TikTok is entertainment first: if a video doesn't hook in the first two seconds, it doesn't get seen.
Platform rules in Nepal can also change quickly. TikTok was blocked from late 2023 until August 2024, and businesses that relied on it alone lost their audience overnight. Owning your customer list through email, SMS or a website protects you from that.
What does social media management include?
A monthly content plan, designed posts and short videos, captions in English, Nepali or both, scheduling, replying to comments and messages, a small boosted budget plan, and a monthly report on reach, engagement and, most importantly, enquiries.
- Monthly content calendar approved in advance
- Post and story designs in your brand style
- Reels and short videos
- Community replies within working hours
- Boost and ad recommendations
- Monthly report with enquiries, not just likes
How do you turn followers into customers?
By making every few posts point to a clear action, like booking, ordering, messaging or visiting, and by responding fast. In Nepal, most sales from social media happen in Messenger or WhatsApp, so a quick, helpful reply often matters more than the post itself.
We set up saved replies, a simple price list your team can share, and tracking links so you can see which posts bring messages. Over time, the content plan shifts toward the formats that produce enquiries.
What's in a social media marketing package in Nepal?
A typical package covers a monthly content plan, designed posts and stories, a set number of reels, captions, scheduling, comment and message replies, ad recommendations and a monthly report. Ad spend is almost always separate. Ours start at NPR 15,000 a month.
- Presence (NPR 15,000/month): steady posting on 2 platforms
- Growth (NPR 30,000/month): more posts, reels and community management
- Full brand (NPR 60,000/month): content, video, ads and reporting across platforms
How do you measure social media success?
By enquiries, messages, sales and website visits it brings, then reach and engagement as supporting signals. Followers alone don't pay bills.
Who replies to comments and messages?
We can handle replies during working hours with saved answers you approve, or train your team. Fast replies matter more on Nepali social media than almost anything else.
By the numbers
Ad audience reach in Nepal by platform
Millions of people each platform's ads can reach in Nepal. Facebook reaches almost everyone online.
View the data
| Item | Value |
|---|---|
| 14.8 M | |
| Messenger | 11 M |
| 4.35 M | |
| 2.3 M |
Which platform for which business
| Platform | Best for | Content that works |
|---|---|---|
| Almost every local business | Offers, events, reviews, videos | |
| Fashion, food, beauty, travel, lifestyle | Reels, carousels, stories | |
| TikTok | Youth brands, food, education | Short, fast, trend-aware video |
| B2B, IT, consulting, hiring | Expert posts, case studies |
Common mistakes we fix
| Mistake | What we do instead |
|---|---|
| Posting only offers and flyers | A mix of useful, behind-the-scenes and offer posts |
| Random posting | A monthly content calendar |
| Slow replies | Replies within hours, not days |
| Measuring likes only | Measuring enquiries and sales |
How we work
- 1Week 1
Brand audit
Review your pages, competitors and audience.
- 2Week 1–2
Calendar
First month's content plan for approval.
- 3Ongoing
Publish and manage
Posting, replies and boosts.
- 4Monthly
Review
Monthly report and plan for next month.
How much does social media marketing cost in Nepal?
Presence
Keeping 2 platforms active and on-brand
NPR 15,000 /month
- 12 designed posts
- 4 stories
- Caption writing (EN / NE)
- Inbox response guide
- Monthly report
Growth
Businesses that want enquiries from social
NPR 30,000 /month
- 16 posts + 4 reels
- Content calendar
- Community management
- Boost management (spend extra)
- Competitor tracking
Full brand
Brands active on 3–4 platforms
NPR 60,000 /month
- 20 posts + 8 reels
- Shoot day each month
- Influencer coordination
- Paid ads management
- Fortnightly call
Prices in Nepali rupees, excluding 13% VAT. Ad spend paid to Meta, Google or TikTok is billed separately. Every quote is fixed in writing before work starts.
What changes the price
| Factor | How it affects your cost |
|---|---|
| Platforms | Each extra platform needs adapted content. |
| Video volume | Reels take longer than static posts. |
| Response hours | Extended or weekend inbox cover costs more. |
| Shoots | On-site photo or video shoots are optional extras. |
Tools we use
- Meta Ads ManagerFacebook and Instagram campaigns
- Google AdsSearch, YouTube and Performance Max
- Google Analytics 4Attribution and ROI
- Google Tag ManagerPixel and conversion events
- TikTokShort-form video and TikTok ads
- YouTubeVideo and pre-roll ads
- MailchimpNewsletters and automation
- BrevoEmail and SMS automation
- HotjarHeatmaps and recordings
Want the full picture? See every technology and platform we work with.
Guides to read next
Social Media Marketing: frequently asked questions
How much does social media management cost in Nepal?
Our plans start at NPR 15,000 a month for 12 posts and 4 stories on two platforms. Growth plans with reels are NPR 30,000.
Does the price include ad spend?
No. Ad spend is paid directly to Meta or TikTok so you keep full control.
Can you post in Nepali?
Yes. We write captions in English, Nepali or both.
Do you reply to comments and messages?
Yes, during agreed hours, with a reply guide we create with you.
How many posts do I need per week?
For most businesses, 3–4 quality posts plus stories is enough.
Will social media bring sales?
It can, especially combined with ads and fast replies. We track enquiries to show what works.
