Analytics & CRO in Nepal at a glance
Doubling your traffic is hard and expensive. Doubling the share of visitors who contact you is often easier. A clearer headline, a shorter form, a WhatsApp button where people actually look, and suddenly the same budget brings twice the leads.
None of that is possible without good data, and most GA4 setups we audit in Nepal track page views and nothing else. We start by tracking what matters: forms, calls, WhatsApp, purchases. Then we use heatmaps and recordings to see where people get stuck, and we test fixes one at a time.
Problems we fix
Tracking only page views
You know how many visited, but not how many enquired or from where.
Leaky funnels
Visitors reach the form or checkout and leave.
Opinion-based changes
Redesigns based on taste rather than evidence.
What's included in our analytics & CRO service
- GA4 + GTM setup
- Clean property, consent mode and correct event tracking.
- Conversion events
- Forms, calls, WhatsApp, bookings and purchases.
- Ad platform sync
- Conversions sent to Google Ads and Meta for better bidding.
- Behaviour analysis
- Heatmaps and session recordings with Microsoft Clarity.
- A/B testing
- Hypothesis-driven tests on headlines, forms and layouts.
- Dashboards
- Looker Studio report anyone in your team can read.
Why is my website getting traffic but no enquiries?
Usually one of four things: the traffic isn't the right audience, the page doesn't answer what visitors came for, the next step is unclear or hard (long forms, no WhatsApp option), or tracking is broken so enquiries are happening but aren't recorded.
Check tracking first. We often find GA4 counting a 'thank you' page that no longer exists, or call buttons that aren't tracked at all. Fixing measurement sometimes reveals the site was working better than anyone thought.
Then look at intent. A blog post ranking for 'what is SEO' brings students, not buyers. Matching each page to what its visitors want, and giving them a relevant next step, does more than any button colour test.
What should a business in Nepal track in Google Analytics 4?
Form submissions, phone-number clicks, WhatsApp and Viber clicks, Messenger chats, email clicks, online orders with revenue, and key page views like pricing or booking. Mark the ones that matter as key events so you can see which channels produce them.
- Form submit (with form name)
- Click to call
- WhatsApp / Viber click
- Purchase with value
- Pricing page view
- Scroll depth on service pages
How does conversion rate optimisation work?
We look at where visitors drop off using analytics and session recordings, form a hypothesis about why, change one thing, and measure the result. On lower-traffic Nepali sites we rely more on clear fixes and user feedback than on long A/B tests.
Typical wins come from simple things: a shorter form, a WhatsApp button next to the call button, prices shown instead of 'contact us for price', faster mobile loading, and trust signals near the form.
What's included in a GA4 and conversion tracking setup?
A clean GA4 property, Google Tag Manager, key events for forms, calls, WhatsApp clicks and purchases, Search Console linked, Meta Pixel and Conversions API where you advertise, UTM conventions for campaigns, and a simple Looker Studio dashboard your team can read.
Our tracking setup is a one-time job starting at NPR 20,000. After that, the numbers in every report, from SEO to ads, come from the same source, which ends arguments about what's working.
What should a monthly analytics report include?
Visits by channel, conversions by channel (forms, calls, WhatsApp, sales), cost per conversion for paid channels, top pages, and three clear actions for next month. Anything else is optional.
Can you track WhatsApp and phone calls?
Yes. We track clicks on call and WhatsApp buttons as GA4 events, and can use call tracking numbers where you need to know which campaign brought each call.
By the numbers
Example: where 1,000 visitors drop off
Illustrative funnel for a service business site. Small improvements at each step multiply: raising the form completion rate alone doubles enquiries.
View the data
| Item | Value |
|---|---|
| Visit site | 1,000 visitors |
| View service | 420 visitors |
| View pricing | 160 visitors |
| Start form | 60 visitors |
| Submit | 24 visitors |
Events every Nepali business site should track
| Event | Why | Typical tool |
|---|---|---|
| Form submit | Your main lead source | GTM + GA4 |
| Click-to-call | Many Nepali buyers prefer to call | GTM + GA4 |
| WhatsApp / Viber click | Fast-growing contact channel | GTM + GA4 |
| Purchase / booking | Revenue tracking | GA4 ecommerce |
| Scroll depth on service pages | Content engagement | GA4 enhanced measurement |
Common mistakes we fix
| Mistake | What we do instead |
|---|---|
| Tracking only pageviews | Tracking forms, calls, WhatsApp and sales |
| No UTM tags on campaigns | UTM links on every ad, post and SMS |
| Several GA accounts nobody owns | One property, owned by your business |
| Changing many things at once | One change at a time, measured |
How we work
- 1Week 1
Tracking audit
What's measured today and what's missing.
- 2Week 1–2
Implement
Set up GA4, GTM and conversion events.
- 3Week 3–4
Find the leaks
Funnel and behaviour analysis.
- 4Month 2+
Test
Run and measure A/B tests.
How much does analytics & CRO cost in Nepal?
Tracking setup
Getting GA4 and conversions right
NPR 20,000 one-time
- GA4 + GTM setup
- Form, call, WhatsApp events
- Meta / Google Ads conversions
- Looker Studio dashboard
CRO sprint
Lifting leads from existing traffic
NPR 45,000 per sprint
- Funnel analysis
- Heatmaps + recordings
- 3 A/B tests
- Results report
Ongoing CRO
Ecommerce and high-traffic sites
FromNPR 60,000 /month
- Continuous testing
- Landing page builds
- Monthly insights call
- Revenue attribution
Prices in Nepali rupees, excluding 13% VAT. Ad spend paid to Meta, Google or TikTok is billed separately. Every quote is fixed in writing before work starts.
What changes the price
| Factor | How it affects your cost |
|---|---|
| Traffic volume | A/B tests need enough visitors to give reliable results. |
| Platforms | Ecommerce tracking is more complex than lead forms. |
| Dev resources | We can build test variants, or work with your developers. |
Tools we use
- Google SearchRankings, SERP features, AI Overviews
- Google Search ConsoleIndexing, queries, clicks
- Google Analytics 4Traffic, conversions, revenue
- AhrefsBacklinks, keyword difficulty
- SemrushKeyword research, competitor gaps
- Screaming FrogTechnical crawls, audits
- Google Tag ManagerEvent and conversion tracking
- Lighthouse / PageSpeedCore Web Vitals
- Looker StudioClient reporting dashboards
Want the full picture? See every technology and platform we work with.
Guides to read next
Get a free SEO audit first
Analytics & CRO: frequently asked questions
What is conversion rate optimization?
Improving the percentage of website visitors who take an action you want, like enquiring, booking or buying.
Do I need much traffic for CRO?
Tracking and fixes help any site. Formal A/B testing works best above a few thousand visits a month.
Can you fix our GA4 setup?
Yes. We audit, clean up and rebuild tracking so the numbers can be trusted.
How much does CRO cost in Nepal?
Tracking setup is NPR 20,000, a CRO sprint NPR 45,000, and ongoing CRO from NPR 60,000 a month.
Will you share access to the data?
Yes. You own your GA4 property and dashboards.
Is session recording legal?
Yes, with a clear privacy notice. Tools like Clarity mask personal data by default.
