Search 'best SEO company in Nepal' and you'll find dozens of agencies, directory lists and 'top 10' articles, many of them written by the agencies they rank first. That's not much help when you're about to commit NPR 20,000–80,000 a month. So instead of another list, here's how to judge any SEO company yourself, including us.
1. Do they rank for their own keywords?
An SEO company that can't rank its own site for any service in its own city should explain why. It's not a perfect test, since some great agencies are too busy with clients, but it's a fair first question.
2. Can they show named client results?
Look for case studies with a real business name, what changed and roughly when. 'Increased traffic by 300%' with no client name tells you nothing. Ask for one reference you can call.
3. Will you get access to Search Console and Analytics?
Your Google Search Console, Google Analytics and Google Business Profile should be in your name, with the agency added as a user. If they want to own them, walk away.
4. Do they explain the monthly work in plain language?
You should know what's being done each month: which pages are being fixed, what content is being written, where links are coming from. 'We're working on your SEO' isn't an answer.
5. Do they promise #1 rankings?
Nobody controls Google. A guarantee of first position, especially in a set number of days, is a sales line, not a plan. Honest agencies commit to work and to trends: impressions, positions and enquiries moving in the right direction.
6. How do they build links?
Ask where links will come from. 'Hundreds of backlinks' for a low monthly fee usually means spam networks that can get your site penalised. Good answers sound like: Nepali news and business sites, industry associations, partners, real local directories.
7. Do they understand local SEO and the map pack?
For searches like 'SEO company in Nepal' or 'dentist in Baneshwor', Google shows a map with three businesses above the normal results. Getting into that box depends on your Google Business Profile, reviews and consistent business details, which is different work from website SEO. Make sure they do both.
8. Can they talk about AEO and GEO without buzzwords?
AI answers are changing how people search. A good agency can explain, in two sentences, how they'd get your business quoted in answer boxes and mentioned by ChatGPT or Gemini, and what part of that is realistic for you.
9. Who actually does the work?
Ask who will be on your account, and whether any work is outsourced. You want a named person you can reach, not a rotating cast.
10. Is the price in line with the market?
| Monthly fee | What to expect |
|---|---|
| Under NPR 10,000 | Basic checks and reports; little real content or link work |
| NPR 15,000 – 30,000 | Local SEO, Google Business Profile, a few articles a month |
| NPR 30,000 – 60,000 | National keywords, regular content, technical fixes, PR links |
| NPR 60,000+ | Competitive niches, ecommerce, multiple markets, AEO/GEO |
11. What's the contract length?
SEO takes three to six months to show clear results, so a minimum of three months is reasonable. Twelve-month lock-ins with no exit clause are not.
12. What happens when you leave?
Content written for you should stay on your site, and all accounts should stay in your name. Ask this before you sign, not after.
- Red flag: guaranteed #1 in 30 days
- Red flag: hundreds of backlinks for a few thousand rupees
- Red flag: they own your Google accounts
- Red flag: reports show only traffic, never enquiries
- Red flag: no named clients or references
