SEO by industry · Hospitals & clinics
SEO for hospitals, clinics and labs in Nepal
Written by Bikram Sah Reviewed by Pravin Pathak Updated
Patients usually search for one of three things: a specialist, a test or treatment and its price, or the nearest place that's open. A hospital website that lists departments in one long page and hides prices in a PDF will struggle with all three.
Health is also a category where Google is careful. It looks for signs that real, qualified people stand behind the content. That means doctor pages with NMC registration, qualifications and OPD days, medical content reviewed by a named doctor, and contact details that actually work.
We built Delta Hospital's website with these ideas, and we bring the same approach to clinics, labs, dental and eye centres.
Keyword map: what to rank, and with which page
| Search | What they want | Page that should rank |
|---|---|---|
| cardiologist in Kathmandu | Looking for a doctor | Doctor or department page |
| MRI cost in Nepal | Price research | Services and prices page |
| dental clinic near me | Ready to visit | Google Business Profile |
| [doctor name] OPD schedule | Ready to book | Doctor page |
| full body checkup package price | Comparing | Health packages page |
| 24 hour emergency hospital [city] | Urgent | Homepage + Google listing |
Pages that rank in this industry
Doctor pages
Photo, qualifications, NMC number, speciality, OPD days and how to book. These rank for name and speciality searches.
Department and treatment pages
What you treat, how, who leads it and what patients should expect.
Tests, packages and prices
Common tests and checkup packages with prices or ranges, which patients search constantly.
Patient guides
Doctor-reviewed answers to common questions, with the reviewer named on the page.
SEO checklist for hospitals
- Separate Google listings only where you have separate physical locations
- Doctor pages with real photos, qualifications and NMC registration
- OPD schedule as text, updated whenever it changes
- Prices or ranges for common tests and packages
- Emergency number visible on every page
- Medical content reviewed by a named doctor, with a review date
- Appointment requests by form, phone and WhatsApp, all tracked
- Polite, private replies to reviews; never discuss a patient's case publicly
Want the full list for any site? Try our free interactive SEO checklist.
Structured data to add
| Schema type | What it's for |
|---|---|
| Hospital / MedicalClinic | Name, address, departments, hours and emergency contact |
| Physician | Doctor pages with speciality and affiliation |
| MedicalWebPage | Health content with the reviewing doctor and last-reviewed date |
| FAQPage | Appointment, cost and preparation questions |
What we measure
| Metric | Why it matters |
|---|---|
| Appointment requests by source | Calls, forms and WhatsApp from search |
| Doctor and department page rankings | Shows specialist visibility |
| Google Maps calls and directions | Patients choosing you nearby |
| Price page visits to enquiries | Shows whether price pages convert |
A realistic SEO timeline
- 1Month 1
Audit, listings and tracking
Fix technical issues, clean up Google listings and set up appointment tracking.
- 2Months 2–4
Doctor and department pages
Build or rewrite the pages patients search for, starting with your busiest specialities.
- 3Months 3–6
Prices, packages and reviews
Publish price pages and start a review routine at discharge or after visits.
- 4Months 6–12
Patient guides
Doctor-reviewed content for common conditions and tests, linked to departments.
Beyond SEO
Websites and marketing for hospitals & clinics
What to build, typical prices and a full marketing plan, including ads and social media, are on our hospitals & clinics industry page.
Services that fit
- SEO Services Rank on Google for the searches that bring customers, across Nepal.
- Technical SEO Speed, indexing, Core Web Vitals and schema fixed at the code level.
- SEO Content Writing Human-written articles and service pages that rank and get read.
- Analytics & CRO GA4 tracking and conversion testing to get more leads from the same traffic.
SEO questions from hospitals
Is it allowed to publish prices for tests?
Many Nepali hospitals and labs do, and patients search for them constantly. Show current prices or ranges and note that final costs depend on the doctor's advice.
Who should write medical content?
We can draft it, but a qualified doctor from your team should review it, and their name and the review date should appear on the page.
We have several branches. One website or many?
One website with a page per branch, and a separate Google Business Profile for each physical branch. That's easier to manage and stronger for SEO.
Guides
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