SEO by industry · Real estate
SEO for real estate and property businesses in Nepal
Written by Bikram Sah Reviewed by Pravin Pathak Updated
Most property marketing in Nepal happens through Facebook posts and listing portals. That's useful, but every sale starts over from zero. A property website that ranks for area searches keeps bringing buyers in, and builds a list you own.
The work is mostly organisation. Each area needs its own page with what buyers want to know, listings need consistent details (price, aana/ropani, road access, facing) and sold properties should be handled properly so the site doesn't fill up with dead pages.
Keyword map: what to rank, and with which page
| Search | What they want | Page that should rank |
|---|---|---|
| land for sale in [area] | Ready to buy | Area page with listings |
| house for sale in [area] price | Ready to buy | Listing and area page |
| apartment in Lalitpur price | Comparing | Project page |
| land price per aana in [area] | Research | Area guide with price ranges |
| house rent in [area] | Ready to rent | Rental listings page |
| [project name] apartments | Brand search | Project page |
Pages that rank in this industry
Area pages
Price ranges, road access, schools, hospitals and transport for each area you sell in, with current listings.
Consistent listing pages
Price, size in aana or ropani, road width, facing, documents status, photos and map pin on every listing.
Project pages
Floor plans, amenities, construction progress and payment plans for each housing or apartment project.
Buyer guides
Land measurement, registration process, fees and loan guides that bring buyers early.
SEO checklist for real estate
- A page for every area you actively sell in
- Listings with the same fields every time
- Sold listings marked sold or redirected to the area page, not left as errors
- Original photos and video tours, compressed for mobile
- Price shown, or a clear price range
- Map pins on listings and projects
- WhatsApp and call buttons on every listing
- Google Business Profile for each physical office
Want the full list for any site? Try our free interactive SEO checklist.
Structured data to add
| Schema type | What it's for |
|---|---|
| RealEstateAgent | Agency details and areas served |
| Product / Offer or Residence | Listing details and price |
| Place / GeoCoordinates | Location of projects and listings |
| FAQPage | Buying process and cost questions |
What we measure
| Metric | Why it matters |
|---|---|
| Site-visit and call enquiries | The real goal of property SEO |
| Area page rankings | Visibility where you sell |
| Listing views per listing | Shows which areas and prices attract interest |
| Repeat visitors | Buyers come back several times before deciding |
A realistic SEO timeline
- 1Month 1
Structure and technical fixes
Listing template, area structure, speed, schema and enquiry tracking.
- 2Months 2–4
Area and project pages
Write the area pages for your busiest locations first.
- 3Months 4–8
Buyer guides
Practical guides that rank and lead to area pages.
- 4Months 6–12
Local links and reviews
Local news, partner and directory links, plus reviews from buyers.
Beyond SEO
Websites and marketing for real estate
What to build, typical prices and a full marketing plan, including ads and social media, are on our real estate industry page.
Services that fit
- SEO Services Rank on Google for the searches that bring customers, across Nepal.
- On-Page SEO Titles, headings, content and internal links tuned page by page.
- Web Development Fast, custom websites built in React and Next.js, ready for Google from day one.
- Meta / Facebook Ads Facebook and Instagram ad campaigns tracked to leads and sales.
SEO questions from real estate
Should we still use listing portals and Facebook?
Yes. Portals and Facebook bring reach. Your own website builds traffic and leads you don't pay for each time, and makes your agency look more established.
What happens to SEO when a property sells?
Mark it sold for a while, then redirect it to the area page or a similar listing. Deleting pages without redirects wastes the visibility they built.
Do we need to show prices?
Buyers search with 'price' in the query. Listings with a price or range get more qualified enquiries and fewer time-wasting calls.
Guides
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