Industry · Trekking & travel
Websites and international SEO for trekking and travel companies
A trekker in Melbourne or Munich searching 'Everest Base Camp trek cost' sees big international sites first. A local operator wins by being more specific and more honest: day-by-day plans, real guide names, permit costs, altitude details and what's actually included.
Travel is also highly seasonal and sensitive to news. Owning your own audience, through email lists and social media, protects you when platforms or ad costs change.
What trekking & travel need online
Itinerary pages
Day-by-day plans, maps, altitude, difficulty, inclusions and USD prices.
Booking and enquiry
Departure dates, deposits and fast WhatsApp contact.
Trust content
Licences, guide profiles, safety and real trip photos.
Multilingual pages
Key itineraries in the languages your markets search in.
A practical marketing plan
- 1Weeks 1–2
Market and keyword research
Which countries and treks to target first.
- 2Months 1–6
Itinerary content
Detailed pages for top treks, then more each month.
- 3Ongoing
Links and reviews
Travel blogs, associations, TripAdvisor and Google reviews.
- 4Seasonal
Google Ads abroad
Targeted campaigns in peak booking months.
Common mistakes we fix
| Mistake | What to do instead |
|---|---|
| Copy-pasted itineraries | Write from your guides' real experience |
| No prices | Show USD prices and what's included |
| One page for all treks | One detailed page per trek |
| Ignoring the off-season | Use it to publish content and build links |
Typical prices
| Item | Price |
|---|---|
| Trekking company website | From NPR 75,000 |
| International SEO (one market) | From NPR 45,000 / month |
| Google Ads management | From NPR 15,000 / month + ad spend |
| Email marketing | From NPR 10,000 / month |
Estimate your own project with the website cost calculator.
Services that fit
- International SEO Rank in other countries and languages with hreflang and local content.
- Web Development Fast, custom websites built in React and Next.js, ready for Google from day one.
- Google Ads Search, Performance Max and YouTube campaigns for people ready to buy.
- Email Marketing Newsletters and automated flows that bring customers back.
Questions from trekking & travel
Can a small trekking company rank against big booking sites?
For specific itineraries and long-tail searches, yes, with detailed first-hand pages and good reviews.
Which countries should we target?
Start with where your bookings already come from, then expand. We check search demand and competition per country.
Do you run Google Ads abroad?
Yes, targeted by country and season, with tracking to see which ads bring real bookings.
Guides
Tell us about your business
Send a few lines about your business. We reply within one working day with questions, a rough budget and a timeline. No obligation.