Email Marketing in Nepal at a glance
Email gets less attention than social media in Nepal, which is a mistake for B2B firms, ecommerce stores, schools and training institutes. Your email list is yours. No algorithm decides who sees your message, and it costs almost nothing per send.
The trick is relevance and deliverability. Since Gmail and Yahoo tightened rules for bulk senders in 2024, emails without proper authentication often land in spam. We set up the technical side first, then build simple automated flows that send the right message when someone signs up, abandons a cart or goes quiet.
Problems we fix
Landing in spam
No domain authentication, so emails never reach the inbox.
One list for everyone
Same email to customers, leads and staff.
No automation
Every email sent by hand, so it rarely happens.
What's included in our email marketing service
- Platform setup
- Brevo, Mailchimp or Klaviyo configured for you.
- Authentication
- SPF, DKIM and DMARC records on your domain.
- Templates
- Mobile-friendly, on-brand designs.
- Automated flows
- Welcome, abandoned cart, post-purchase and win-back.
- Segmentation
- Lists by interest, purchase history or location.
- Reporting
- Opens, clicks, conversions and revenue.
Is email marketing worth it for Nepali businesses?
For B2B, education, travel, ecommerce and anyone selling abroad, yes. Your email list is the one audience no platform can take away, and automated emails keep working without extra ad spend. For very local consumer businesses, SMS and Messenger often work better.
Email is where repeat business happens. A welcome series for new customers, a reminder before a service is due and a monthly update with genuinely useful content can bring back customers you'd otherwise have to pay to reach again on Facebook.
Which automated emails should you set up first?
A welcome series for new subscribers or customers, an abandoned cart or abandoned enquiry follow-up, a post-purchase thank-you with a review request, and a win-back email for customers who haven't bought in a while.
- Welcome series (3 emails)
- Abandoned cart or enquiry follow-up
- Thank-you and review request
- Win-back after 60–90 days
- Monthly newsletter
Why do emails go to spam, and how do you fix it?
Usually because the sending domain isn't authenticated (SPF, DKIM, DMARC), the list includes old or purchased addresses, or the content looks like spam. We set up authentication, clean the list, warm up new domains and write emails that people want to open.
Gmail and Yahoo now require authentication for bulk senders. If your newsletters suddenly stopped arriving, missing DMARC is the most likely reason, and it takes about an hour to fix.
Which email platform should a Nepali business use?
For most small businesses, Brevo or Mailchimp is enough: both have free tiers, good templates and automation. Larger senders or ecommerce stores may need Klaviyo or a platform connected to their store. The right choice depends on list size, automations and budget, and we'll set up whichever fits.
How do we grow an email list in Nepal?
Collect emails at checkout, bookings and enquiries, offer something useful for signing up (a price guide, a discount, early access), and add a simple form to your website and social profiles.
What open rate is good?
It depends on industry and list quality, and privacy features now inflate open rates. Watch clicks, replies and sales from email as better signals.
Email platforms for Nepali businesses
| Platform | Strength | Best for |
|---|---|---|
| Brevo | Generous free tier, includes SMS | Small businesses, B2B |
| Mailchimp | Easy to use, many templates | Newsletters |
| Klaviyo | Deep ecommerce data | Online stores |
Common mistakes we fix
| Mistake | What we do instead |
|---|---|
| Buying email lists | Opt-in subscribers only |
| No SPF, DKIM or DMARC | Authenticated sending domain |
| Image-only emails | Mostly text with clear links |
| Only promotional emails | Useful content between offers |
How we work
- 1Week 1
Audit
List, platform and deliverability check.
- 2Week 1–2
Set up
Authentication, templates and forms.
- 3Week 2–3
Automate
Build core flows.
- 4Ongoing
Send and improve
Campaigns and A/B tests.
How much does email marketing cost in Nepal?
Newsletter
2 newsletters a month
NPR 10,000 /month
- Template design
- Copywriting
- List hygiene
- Open/click report
Automation
Welcome, cart and win-back flows
NPR 35,000 one-time
- Brevo / Mailchimp / Klaviyo setup
- 3 automated flows
- SPF, DKIM, DMARC
- Signup forms
Lifecycle
Ecommerce and SaaS
FromNPR 30,000 /month
- 4 campaigns + flows
- Segmentation
- A/B subject tests
- Revenue attribution
Prices in Nepali rupees, excluding 13% VAT. Ad spend paid to Meta, Google or TikTok is billed separately. Every quote is fixed in writing before work starts.
What changes the price
| Factor | How it affects your cost |
|---|---|
| List size | Platform fees rise with contacts (paid to the platform). |
| Flows | Each automated flow needs design and logic. |
| Frequency | More campaigns per month mean more content. |
Tools we use
- Meta Ads ManagerFacebook and Instagram campaigns
- Google AdsSearch, YouTube and Performance Max
- Google Analytics 4Attribution and ROI
- Google Tag ManagerPixel and conversion events
- TikTokShort-form video and TikTok ads
- YouTubeVideo and pre-roll ads
- MailchimpNewsletters and automation
- BrevoEmail and SMS automation
- HotjarHeatmaps and recordings
Want the full picture? See every technology and platform we work with.
Guides to read next
Email Marketing: frequently asked questions
Does email marketing work in Nepal?
Yes, particularly for B2B, ecommerce, education and travel businesses with an existing customer base.
How much does email marketing cost?
Newsletter management from NPR 10,000 a month; automation setup NPR 35,000.
Why do my emails go to spam?
Usually missing SPF, DKIM or DMARC records, poor list quality or spammy content. We fix all three.
Can I buy an email list?
We don't recommend it. Bought lists hurt deliverability and often break privacy rules.
Which email platform should I use?
Brevo or Mailchimp for most businesses, Klaviyo for ecommerce.
How often should I send newsletters?
Twice a month is a good starting point.
