LinkedIn Marketing in Nepal at a glance
If you sell to other businesses (software, consulting, recruitment, training, industrial supplies) your buyers are on LinkedIn. They may not post much, but they read, and they check you there before any meeting.
Company pages matter, but people follow people. The most effective LinkedIn strategy in Nepal is usually a founder or senior expert posting useful insights regularly, backed by a solid company page and, when budgets allow, targeted LinkedIn Ads.
Problems we fix
Dormant company page
Last post was a job vacancy two years ago.
Invisible experts
Your senior people know a lot but never share it.
Cold, spammy outreach
Copy-paste messages that get ignored.
What's included in our LinkedIn marketing service
- Profile optimisation
- Company page and key people's profiles.
- Thought-leadership posts
- Ghost-written posts based on your expertise.
- Document carousels
- Guides and case studies in LinkedIn's PDF format.
- LinkedIn Ads
- Targeting by job title, industry and company size.
- Outreach system
- Personalised connection and follow-up messages.
- Analytics
- Followers, engagement, profile views and leads.
Does LinkedIn marketing work in Nepal?
For B2B, yes. LinkedIn's audience in Nepal is smaller than Facebook's, but it's concentrated among managers, professionals, NGO and development sector staff, and international buyers. If you sell to businesses, banks, INGOs or overseas clients, the right 100 connections matter more than 10,000 likes.
LinkedIn also matters for hiring and credibility. Investors, partners and job candidates check your company page and your leaders' profiles before they reply to an email.
Company page or founder profile: which should you post from?
Both, but personal profiles usually get several times the reach of company pages. The best results come from the founder or senior team posting regular, specific insights, with the company page sharing case studies, hiring news and announcements.
We interview your leaders once a month and turn their experience into posts written in their voice. They review and approve everything before it goes live.
Are LinkedIn ads worth it for Nepali companies?
Only for high-value B2B offers or international targeting, because LinkedIn clicks cost much more than Facebook clicks. They work well for reaching specific job titles or industries abroad, such as IT outsourcing buyers in the US, UK or Australia.
What should a Nepali company post on LinkedIn?
Specific lessons from real work, project milestones, client wins (with permission), hiring news, behind-the-scenes from your team, and short opinions on changes in your industry. Posts with a clear point of view and a real person behind them outperform corporate announcements.
How do we generate leads from LinkedIn?
Consistent posts from your founders or senior team, a clear company page, personal outreach to the right people, and occasional LinkedIn Ads for high-value offers. It's slower than Facebook, but deals are larger.
Should employees share company posts?
Yes, if they're comfortable doing so. Employee reshares reach networks your company page never would, and look more genuine than ads.
By the numbers
Ad audience reach in Nepal by platform
Millions of people each platform's ads can reach in Nepal. Facebook reaches almost everyone online.
View the data
| Item | Value |
|---|---|
| 14.8 M | |
| Messenger | 11 M |
| 4.35 M | |
| 2.3 M |
LinkedIn vs Facebook for B2B in Nepal
| Audience | Professionals, decision-makers | Everyone |
|---|---|---|
| Targeting by job title | Yes | Limited |
| Cost per click | Higher | Lower |
| Lead quality for B2B | Higher | Mixed |
Common mistakes we fix
| Mistake | What we do instead |
|---|---|
| Company page with no posts | A steady rhythm of useful posts |
| Corporate announcements only | Insights and stories from real people |
| Copy-paste connection messages | Personal, specific outreach |
| Incomplete founder profiles | Complete, credible leadership profiles |
How we work
- 1Week 1
Positioning
What you want to be known for.
- 2Week 1–2
Profiles
Optimise company and personal profiles.
- 3Ongoing
Publish
2–3 posts a week.
- 4Month 2+
Generate leads
Ads and outreach.
How much does LinkedIn marketing cost in Nepal?
Presence
Keeping 2 platforms active and on-brand
NPR 15,000 /month
- 12 designed posts
- 4 stories
- Caption writing (EN / NE)
- Inbox response guide
- Monthly report
Growth
Businesses that want enquiries from social
NPR 30,000 /month
- 16 posts + 4 reels
- Content calendar
- Community management
- Boost management (spend extra)
- Competitor tracking
Full brand
Brands active on 3–4 platforms
NPR 60,000 /month
- 20 posts + 8 reels
- Shoot day each month
- Influencer coordination
- Paid ads management
- Fortnightly call
Prices in Nepali rupees, excluding 13% VAT. Ad spend paid to Meta, Google or TikTok is billed separately. Every quote is fixed in writing before work starts.
What changes the price
| Factor | How it affects your cost |
|---|---|
| Profiles managed | Each personal profile adds writing time. |
| Ads | LinkedIn Ads have higher costs per click than Meta. |
| Content depth | Technical topics need interviews with your experts. |
Tools we use
- Meta Ads ManagerFacebook and Instagram campaigns
- Google AdsSearch, YouTube and Performance Max
- Google Analytics 4Attribution and ROI
- Google Tag ManagerPixel and conversion events
- TikTokShort-form video and TikTok ads
- YouTubeVideo and pre-roll ads
- MailchimpNewsletters and automation
- BrevoEmail and SMS automation
- HotjarHeatmaps and recordings
Want the full picture? See every technology and platform we work with.
Guides to read next
LinkedIn Marketing: frequently asked questions
Is LinkedIn useful in Nepal?
Yes, especially for B2B. About 2.3 million members in Nepal include most professional decision-makers.
Do you write posts for our CEO?
Yes. We interview them and write posts in their voice for approval.
How much do LinkedIn Ads cost?
Clicks cost more than on Meta, but leads are usually higher quality. We recommend a test budget first.
How often should we post?
Two to three times a week from a personal profile works well.
Can LinkedIn help with hiring?
Yes. An active page and visible team attract better candidates.
What does LinkedIn marketing cost?
Plans start at NPR 15,000 a month, excluding ad spend.
