Industry · Schools & colleges
Websites, admission marketing and software for schools and colleges
Parents and students compare institutions online long before they visit. They want to know fees, facilities, results, transport routes and how to apply. Most school websites hide that information in PDFs or don't have it at all.
Admissions are seasonal, so marketing should be too. A strong site works all year; campaigns go hard in the weeks before each intake.
What schools & colleges need online
Course and fee pages
One page per programme with fees, eligibility, duration and career outcomes.
Online admission enquiry
Short forms with WhatsApp follow-up, tracked by programme.
Notices and results
A notice board and results section staff can update.
School management software
Fees with eSewa or Khalti, attendance, results and parent SMS in one system.
A practical marketing plan
- 1Before intake
Website and Google profile
Course pages, fees, facilities, location and reviews.
- 26–8 weeks before intake
Admission campaign
Facebook and Instagram ads with student stories and open-day events.
- 3During intake
Follow-up
SMS and calls to every enquiry within a day.
- 4Ongoing
Year-round content
Results, events and achievements on social media and the website.
Common mistakes we fix
| Mistake | What to do instead |
|---|---|
| Fees only in a PDF | Fees on each programme page in plain text |
| Campaigns start after the intake opens | Start six to eight weeks before |
| Enquiries wait days for a call | Reply within one working day, ideally hours |
| Stock photos of foreign campuses | Real photos of your students and facilities |
Typical prices
| Item | Price |
|---|---|
| School or college website | From NPR 65,000 |
| Admission campaign management | From NPR 30,000 / month + ad spend |
| School management software | From NPR 1,50,000 |
| Bulk SMS to parents | From NPR 5,000 setup + credits |
Estimate your own project with the website cost calculator.
Services that fit
- Business Website Company websites that build trust and turn Google searches into calls.
- Meta / Facebook Ads Facebook and Instagram ad campaigns tracked to leads and sales.
- Software Development CRM, ERP, billing and booking systems built around how your team works.
- Bulk SMS Marketing Promotional and transactional SMS to NTC and Ncell numbers.
Questions from schools & colleges
When should admission ads start?
Six to eight weeks before the intake opens, with the biggest spend in the final two weeks.
Can parents pay fees online?
Yes, with eSewa, Khalti or Fonepay integrated into the school website or management system.
Do you build school management software?
Yes: admissions, fees, attendance, results and parent SMS, built around how your school works.
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