Industry · Ecommerce & retail
Online stores and marketing for retailers and ecommerce brands
Online shopping in Nepal still runs on conversation. Many buyers find a product on Instagram, ask the price in a DM, and pay cash on delivery. A good store doesn't fight that habit; it supports it, with clear prices, a WhatsApp button and a checkout for people who are ready.
The other half is tracking. Without the Meta Pixel and Conversions API set up properly, you can't tell which ads bring sales, and you end up paying for likes.
What ecommerce & retail need online
Online store
Products with variants, eSewa, Khalti, COD and delivery zones.
Product SEO
Category and product pages that rank for what people search.
Tracking
Meta Pixel, Conversions API and GA4 ecommerce events.
Order management
One dashboard for website, DM and phone orders.
A practical marketing plan
- 1Weeks 1–8
Store and payments
Catalogue, payments, delivery and legal registration.
- 2Month 1–2
Launch campaigns
Meta ads with product videos and offers.
- 3Months 2–6
SEO for categories
Rank category pages for buyer searches.
- 4Ongoing
Retention
SMS and email for repeat orders.
Common mistakes we fix
| Mistake | What to do instead |
|---|---|
| Delivery cost shown only at the end | Show delivery charges early |
| No tracking | Pixel, Conversions API and GA4 from day one |
| Slow DM replies | Saved replies with prices and delivery details |
| Boosting posts for likes | Campaigns optimised for purchases or messages |
Typical prices
| Item | Price |
|---|---|
| Starter online store | From NPR 70,000 |
| Growth store with SMS updates | From NPR 1,50,000 |
| Meta ads management | From NPR 15,000 / month + ad spend |
| Product SEO | From NPR 20,000 / month |
Estimate your own project with the website cost calculator.
Services that fit
- E-Commerce Development Online stores with eSewa, Khalti and delivery built for Nepal.
- Meta / Facebook Ads Facebook and Instagram ad campaigns tracked to leads and sales.
- Instagram Marketing Reels, feed design and DM funnels for visual brands.
- SEO Services Rank on Google for the searches that bring customers, across Nepal.
Questions from ecommerce & retail
Do I need to register my online business?
Yes. Under the Electronic Commerce Act 2081, online businesses must list with the Department of Commerce, Supplies and Consumer Protection.
Should I sell on my own store or only on Instagram?
Both. Instagram finds customers; your store makes repeat ordering easy and gives you data you own.
Which platform should I use?
WooCommerce for most Nepali stores, custom for large catalogues. See our Shopify vs WooCommerce vs custom comparison.
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Tell us about your business
Send a few lines about your business. We reply within one working day with questions, a rough budget and a timeline. No obligation.