Comparison
Facebook ads vs Google Ads in Nepal: which works better?
Written by Bikram Sah Reviewed by Pravin Pathak Updated
Facebook reaches far more people in Nepal than any other platform, but they're scrolling, not searching. Google reaches fewer people at the moment they're looking for a solution. That difference in intent decides which works for you.
Facebook ads vs Google Ads: side by side
| Facebook & Instagram ads | Google Ads | |
|---|---|---|
| People are | Scrolling, not searching | Searching for a solution |
| Reach in Nepal | Very large | Smaller, high intent |
| Cost per click | Usually lower | Usually higher |
| Best formats | Video, reels, carousels, Messenger | Search text ads, Performance Max |
| Typical results | Messages, leads, sales of products | Calls and form leads for services |
| Payment | USD, dollar card or agency | USD, dollar card or agency |
Which should you choose?
Choose Facebook & Instagram ads if…
- You sell products, food, fashion or events
- You want Messenger or WhatsApp conversations
- You need awareness in a city or region
- Your offer is visual
Choose Google Ads if…
- People search for your service by name
- Each customer is worth a lot (clinics, schools, B2B, travel)
- You want leads ready to act now
- You target customers abroad searching for Nepal services
What it costs
| Business | Start with | Starting ad spend / month |
|---|---|---|
| Clothing or gift shop | Instagram + Facebook ads | NPR 10,000 – 30,000 |
| Dental clinic | Google Ads + Facebook for offers | NPR 20,000 – 40,000 |
| Trekking company | Google Ads abroad + Instagram | NPR 60,000+ |
| B2B supplier | Google Ads + LinkedIn | NPR 30,000 – 60,000 |
How should you split budget between them?
Start where your customers are, test for four to six weeks, then move money to the channel with the lower cost per enquiry. Use our Facebook ads budget calculator to plan the Meta side in rupees and dollars.
Questions
Which is cheaper in Nepal?
Facebook usually has a lower cost per click and reaches more people. Google usually costs more per click but brings people closer to buying.
Can I run both with a small budget?
Yes, but focus. NPR 20,000 split thinly across both often teaches you nothing; better to test one properly first.
Do you manage both?
Yes. Our ads management starts at NPR 15,000 a month and covers Meta, Google or both.
Related services
Still deciding? Ask us
Tell us what you're building or promoting. We'll recommend the option that fits your budget, and say so if it's the cheaper one.