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Facebook ads budget calculator for Nepal
Enter your monthly budget in rupees to see what it means in dollars and per day, plus rough ranges for reach and results on Facebook and Instagram. Useful for planning a boost or a proper campaign.
In dollars
USD 143
Per day
USD 4.76
NPR 667 a day
- Impressions
- 95,200 – 3,57,100
- People reached
- 31,700 – 1,78,600
- Estimated messages
- 238 – 952
- Cost per message
- NPR 21 – 84
A USD 500 yearly dollar-card limit would last about 3.5 months at this budget.
Rough planning ranges, not guaranteed results. See the assumptions below.
USD 143 · est. messages
238 – 952
How Facebook ad costs work
Meta charges by auction. You set a budget and a goal, and Meta shows your ad to people it predicts will take that action. Cost depends on how many other advertisers want the same people, how good your ad is, and the goal you choose. Ads optimised for messages or leads cost more per result than ads optimised for likes, but they bring actual customers.
Paying from Nepal usually means a dollar card. Some banks' e-commerce dollar cards carry an annual limit (USD 500 at some banks), which the calculator uses to show how long that limit lasts at your budget.
| Planning assumption | Nepal | US / UK / Australia |
|---|---|---|
| Cost per 1,000 impressions (CPM) | USD 0.40 – 1.50 | USD 8 – 20 |
| Cost per message | USD 0.15 – 0.60 | Scaled up with CPM |
| Cost per lead form | USD 0.60 – 3.00 | Scaled up with CPM |
| Cost per purchase | USD 3 – 15 | Scaled up with CPM |
More in our guide to Facebook boost prices in Nepal.
Questions about this tool
How accurate are the reach and lead numbers?
They're planning ranges, not predictions. Real results depend heavily on your creative, offer, audience, season and how quickly you reply to messages. Use the ranges to set expectations, then track your own cost per result in Ads Manager.
What exchange rate should I use?
Use the rate your bank charges on your dollar card, which is usually a little above the official rate. Change the rate field to match.
What is the minimum budget for Facebook ads in Nepal?
Meta lets you start from about USD 1 a day. To learn what works, most small businesses need at least NPR 10,000–15,000 a month for two to four weeks.
Why does targeting abroad cost so much more?
Advertisers in the US, UK and Australia compete for the same audience, so the cost of reaching 1,000 people there is many times higher than in Nepal.
Does the budget include an agency fee?
No. This is ad spend only, paid to Meta. Management fees are separate; ours start at NPR 15,000 a month.
Tell us what you want to fix or build
Send a few lines about your business. We reply within one working day with questions, a rough budget and a timeline. No obligation.