Free tool · no sign-up
Google Ads budget calculator
Your month on Google Ads
Daily budget
USD 7.05
USD 214 a month
Clicks
857
Leads
42.9
Cost per lead
NPR 700
Customers
8.6
Revenue
NPR 1,28,571
ROAS 4.3x
Leads a month
42.9 · NPR 700 each
How to use the numbers
Google Ads charges per click, so the two numbers that matter most are your cost per click (CPC) and how many of those clicks turn into an enquiry (conversion rate). Start with a realistic CPC for your industry, run the campaign for two to four weeks, then put your real numbers back in here.
Google bills in US dollars from Nepal, usually to a dollar card. Your daily budget is what you set in Google Ads; on any one day Google may spend up to twice that, but it evens out over the month.
| Type of search in Nepal | Rough CPC we see | Notes |
|---|---|---|
| Local services (clinic, repair, restaurant) | USD 0.05 – 0.30 | Low competition outside Kathmandu |
| Retail and ecommerce | USD 0.05 – 0.40 | Shopping and brand terms are cheapest |
| Education and study abroad | USD 0.30 – 1.50+ | Among the most competitive in Nepal |
| Software, B2B, finance | USD 0.30 – 2.00 | Fewer searches, higher value per lead |
| Targeting abroad (US, UK, Australia) | USD 1 – 5+ | Trekking and travel keywords |
Is my budget enough?
As a rule of thumb, you want at least 10–20 conversions a month so Google's bidding can learn. If the calculator shows fewer than 10 leads, narrow your keywords or locations rather than spreading the budget thin. Compare channels in our Facebook ads budget calculator, or see how we run Google Ads in Nepal.
Questions about this tool
What is a good Google Ads budget for a small business in Nepal?
Many local businesses start with NPR 15,000–40,000 a month (roughly USD 100–300). Competitive fields like education or study abroad usually need more to get enough clicks.
How do I pay Google Ads from Nepal?
With a dollar-denominated card from a Nepali bank, or through an agency that pays Google and invoices you in rupees.
What conversion rate should I expect?
Search campaigns for local services often convert 3–10% of clicks into calls or forms when the landing page is good. A slow or confusing page can drop that below 1%.
Are these results guaranteed?
No. It's a planning estimate. Real results depend on your keywords, ads, landing page and competition.
Tell us what you want to fix or build
Send a few lines about your business. We reply within one working day with questions, a rough budget and a timeline. No obligation.