Free tool · no sign-up
Digital marketing budget planner
Local customers find you on Facebook and Google Maps. Most of the budget goes to Meta ads and local SEO, with Google Ads for people searching right now.
Suggested monthly split
- Facebook & Instagram adsNPR 21,000
35% · Paid to Meta, in USD · about USD 150
- Google AdsNPR 12,000
20% · Paid to Google, in USD · about USD 86
- SEO & contentNPR 12,000
20% · Articles, pages, links, fixes
- Social content & designNPR 9,000
15% · Posts, Reels, graphics
- Email, SMS & WhatsAppNPR 3,000
5% · Repeat customers
- Tests & toolsNPR 3,000
5% · New channels, tracking, creators
Ad spend: USD 236 a month, about USD 7.75 a day.
Monthly ad spend
USD 236
How much should a Nepali business spend?
A common rule is 5–10% of revenue for established businesses and more while launching. In practice, many Nepali SMEs start at NPR 30,000–1,00,000 a month across everything. Our digital marketing budget guide has example budgets.
Treat the split as a starting point
Run it for two or three months, then move money toward whatever brings enquiries at the lowest cost. Use the ROI & ROAS calculator to compare channels fairly, and put UTM tags on every link so you know what worked.
Questions about this tool
Should a small budget go to SEO or ads?
With a very small budget, start with a Google Business Profile, a decent website and a small Meta ads budget for quick enquiries. Add SEO once you can commit for at least six months.
Does the split include agency fees?
The SEO, content and social lines include the work itself. Ad lines are money paid to Meta and Google; managing ads is usually a separate fee.
Why are ads shown in USD?
Meta and Google bill Nepali accounts in US dollars, usually to a dollar card.
Is my data saved?
No. The planner runs entirely in your browser.
Tell us what you want to fix or build
Send a few lines about your business. We reply within one working day with questions, a rough budget and a timeline. No obligation.