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Schema markup generator (JSON-LD)
Schema type
Your JSON-LD
Which schema should you use?
Use LocalBusiness (or a more specific type like Restaurant or Dentist) on your homepage and contact page if customers visit you. Use Organization for online-only or head-office details. Add FAQPage to pages with real questions and answers, and BreadcrumbList to inner pages.
Google stopped showing FAQ rich results for most websites in 2023, but FAQ markup still helps search engines and AI tools understand your answers. Never mark up questions that aren't visible on the page.
| Schema type | Where to put it | Helps with |
|---|---|---|
| LocalBusiness | Homepage, contact page | Google Maps, knowledge panel, 'near me' searches |
| Organization | Homepage | Brand details, logo, social profiles |
| FAQPage | Pages with visible Q&A | AI answers, understanding your content |
| BreadcrumbList | All inner pages | Breadcrumb trail in search results |
Test before you publish
Paste your page URL or the code into Google's Rich Results Test and the Schema.org validator. Make sure the name, address and phone match your Google Business Profile exactly. Want it done for you? Our technical SEO service covers schema for every page type.
Questions about this tool
Where do I add JSON-LD schema?
Paste the <script type="application/ld+json"> block into the page's HTML, in the <head> or before </body>. In WordPress, plugins like Rank Math let you add custom schema per page.
Will schema improve my rankings?
Not directly. It helps Google understand your business and can earn rich results, which improves clicks. For local businesses it reinforces your name, address and phone.
Which business type should I choose?
The most specific one that fits. A dental clinic should use Dentist rather than LocalBusiness. If nothing fits, ProfessionalService or LocalBusiness is fine.
Can I add more than one schema to a page?
Yes. Most pages have several: Organization or LocalBusiness, BreadcrumbList and WebPage, plus FAQPage where relevant.
Tell us what you want to fix or build
Send a few lines about your business. We reply within one working day with questions, a rough budget and a timeline. No obligation.