In Nepal, a lot of sales end in a chat. Customers find you on Google, Facebook or TikTok, then message to ask the price, check stock or book a time. WhatsApp and Viber are where that conversation happens, and a few simple settings make a big difference to how many chats turn into customers.
The short answer
Use the free WhatsApp Business app on a business number, fill in the profile completely, add a product or service catalogue, set quick replies and away messages, and put a click-to-chat link on your website, Google listing and ads. Track chats from each source so you know what works.
Set up the profile properly
- Use a dedicated business number, not someone's personal phone
- Business name exactly as on Google and Facebook
- Category, address, hours, email and website filled in
- A short description that says what you do and where
- Logo as the profile photo
Features most businesses ignore
| Feature | What it does | Use it for |
|---|---|---|
| Catalogue | Products or services with photos and prices | Answering 'price?' without typing |
| Quick replies | Saved answers you send with a shortcut | Hours, location, payment details |
| Greeting message | Automatic first reply | Setting expectations on response time |
| Away message | Reply outside business hours | Not losing evening enquiries |
| Labels | Tag chats (new, paid, follow up) | Simple sales tracking |
Bring people to WhatsApp
Add a wa.me click-to-chat link with a pre-filled message on your website buttons, Google Business Profile and Instagram bio. In Meta ads, 'click to WhatsApp' campaigns often bring cheaper conversations than sending people to a website, especially for products.
Track where chats come from
Use a different pre-filled message for each source ('Hi, I saw your website' vs 'Hi, I saw your ad'), and count them each week. On your website, track WhatsApp button clicks as conversions in GA4.
What not to do
- Don't add people to broadcast lists without permission; they'll block or report you
- Don't send long voice notes to first-time enquiries
- Don't leave chats unanswered for a day; reply time decides most sales
- Don't rely on unofficial bulk-sending tools; numbers get banned
